Primary ºÚ¹Ï³ÔÁÏÍø Brand Guidelines

The ºÚ¹Ï³ÔÁÏÍø Brand in Action
San José State University’s brand reflects who we are, what we value, and how we show
up for our students, our community, and the world around us.
As Silicon Valley’s only public university, ºÚ¹Ï³ÔÁÏÍø is defined by preparation, opportunity, and impact. Our brand represents a campus where academic excellence, student success, innovation, and community are woven into everyday experiences, preparing students not just to participate in the future, but to shape it.
All ºÚ¹Ï³ÔÁÏÍø marketing and communications should reinforce a consistent, authentic experience of the university and support clear recognition of the ºÚ¹Ï³ÔÁÏÍø brand across channels.
As Silicon Valley’s only public university, ºÚ¹Ï³ÔÁÏÍø is defined by preparation, opportunity, and impact. Our brand represents a campus where academic excellence, student success, innovation, and community are woven into everyday experiences, preparing students not just to participate in the future, but to shape it.
All ºÚ¹Ï³ÔÁÏÍø marketing and communications should reinforce a consistent, authentic experience of the university and support clear recognition of the ºÚ¹Ï³ÔÁÏÍø brand across channels.
Brand Pillars
The ºÚ¹Ï³ÔÁÏÍø brand is grounded in four core pillars. These pillars guide messaging, storytelling, and campaign development across the university.
ºÚ¹Ï³ÔÁÏÍø Brand Platform and Message Map

Create a Visual Connection to ºÚ¹Ï³ÔÁÏÍø
Visual communication is how we convey ºÚ¹Ï³ÔÁÏÍø's brand identity through images and graphics. It's one of the key ways we establish brand recognition and consistently convey our identity across channels. Visual communication is also a powerful way to evoke emotion and deepen the meaning of our stories and messages. If you ever have any questions about appropriate usage of brand colors or imagery, don't hesitate to contact a creative team member!