Spartan Edge Campaign Guidelines
The Spartan Edge Campaign
The Spartan Edge is ºÚ¹Ï³ÔÁÏÍø’s institutional marketing campaign that brings our brand
to life through a clear, student-centered message: ºÚ¹Ï³ÔÁÏÍø graduates leave with more
than a degree - they leave with an edge.
This campaign highlights the distinctive experiences that set Spartans apart, including career readiness, hands-on learning, and our location in the heart of Silicon Valley. Centered on four pillars — Academic and Research Excellence, Student Success, Culture, and Location — the creative showcases how San José State University empowers students to graduate with a unique edge only found at ºÚ¹Ï³ÔÁÏÍø.
While The Spartan Edge aligns with the core ºÚ¹Ï³ÔÁÏÍø brand, it has its own messaging framework, visual treatments, and usage guidelines designed for recruitment, storytelling, and high-impact marketing.
This campaign highlights the distinctive experiences that set Spartans apart, including career readiness, hands-on learning, and our location in the heart of Silicon Valley. Centered on four pillars — Academic and Research Excellence, Student Success, Culture, and Location — the creative showcases how San José State University empowers students to graduate with a unique edge only found at ºÚ¹Ï³ÔÁÏÍø.
While The Spartan Edge aligns with the core ºÚ¹Ï³ÔÁÏÍø brand, it has its own messaging framework, visual treatments, and usage guidelines designed for recruitment, storytelling, and high-impact marketing.
Spartan Edge Audience Overview
Spartan Edge Campaign Resources
The ºÚ¹Ï³ÔÁÏÍø Brand Guidelines are the foundation and always apply. The Spartan Edge is a campaign layer that builds on the core brand, so all Spartan Edge materials must follow both sets of guidelines.
Use these guidelines in addition to the core ºÚ¹Ï³ÔÁÏÍø brand standards when developing Spartan Edge materials. If you’re unsure which guidelines apply to your project, start with the ºÚ¹Ï³ÔÁÏÍø Brand Style Guide or contact University Marketing and Communications for guidance.
Share Your Spartan Edge
What is your Spartan Edge?Whether your edge comes from hands-on learning, research, internships, entrepreneurship, leadership, community, or the connections you built at ºÚ¹Ï³ÔÁÏÍø, we'd love to hear your perspective.
Selected responses may be featured in the ºÚ¹Ï³ÔÁÏÍø magazine and other university marketing materials, showcasing the diverse experiences and achievements of Spartans across our community.
