Spartan Edge Campaign Guidelines
The Spartan Edge Campaign
The Spartan Edge is ºÚ¹Ï³ÔÁÏÍø’s institutional marketing campaign that brings our brand
to life through a clear, student-centered message: ºÚ¹Ï³ÔÁÏÍø graduates leave with more
than a degree - they leave with an edge.
This campaign highlights the distinctive experiences that set Spartans apart, including career readiness, hands-on learning, and our location in the heart of Silicon Valley. Centered on four pillars — Academic and Research Excellence, Student Success, Culture, and Location — the creative showcases how San José State University empowers students to graduate with a unique edge only found at ºÚ¹Ï³ÔÁÏÍø.
While The Spartan Edge aligns with the core ºÚ¹Ï³ÔÁÏÍø brand, it has its own messaging framework, visual treatments, and usage guidelines designed for recruitment, storytelling, and high-impact marketing.
This campaign highlights the distinctive experiences that set Spartans apart, including career readiness, hands-on learning, and our location in the heart of Silicon Valley. Centered on four pillars — Academic and Research Excellence, Student Success, Culture, and Location — the creative showcases how San José State University empowers students to graduate with a unique edge only found at ºÚ¹Ï³ÔÁÏÍø.
While The Spartan Edge aligns with the core ºÚ¹Ï³ÔÁÏÍø brand, it has its own messaging framework, visual treatments, and usage guidelines designed for recruitment, storytelling, and high-impact marketing.
Spartan Edge Audience Overview
Spartan Edge Marketing Ecosystem
The Spartan Edge functions as a campaign platform, not a one-off message. We encourage all campus communicators to roll out this messaging consistently across their divisions. The campaign provides a flexible system that is expressed visually and in written formats and tailored to your specific audiences. See more:- Written messaging guidelines: see pages 7-13 in the Spartan Edge campaign guidelines below.
- Visual application guidelines: see pages 15-20 in the Spartan Edge campaign guidelines below.
If you are working with a designer or agency and need detailed design guidance please contact UMC and we can share detailed design information.
Spartan Edge Campaign Resources
The ºÚ¹Ï³ÔÁÏÍø Brand Guidelines are the foundation and always apply. The Spartan Edge is a campaign layer that builds on the core brand, so all Spartan Edge materials must follow both sets of guidelines.
Use these guidelines in addition to the core ºÚ¹Ï³ÔÁÏÍø brand standards when developing Spartan Edge materials. If you’re unsure which guidelines apply to your project, start with the ºÚ¹Ï³ÔÁÏÍø Brand Style Guide or contact University Marketing and Communications for guidance.
