ºÚ¹Ï³ÔÁÏÍø Brand Style Guide

happy student holding ºÚ¹Ï³ÔÁÏÍø Tshirt

Our brand is more than a logo – it’s how San José State University shows up in the world.

Every interaction people have with ºÚ¹Ï³ÔÁÏÍø, what they see, hear, read, and experience, shapes their perception of our university. That’s why it’s essential that we communicate consistently and clearly across all channels.

The ºÚ¹Ï³ÔÁÏÍø Brand Style Guide provides university-wide standards for visual identity, voice, and messaging. These guidelines help ensure that all ºÚ¹Ï³ÔÁÏÍø marketing and communications reflect a unified, authentic, and compelling representation of Silicon Valley’s only public university.

Whether you’re creating a webpage, email, social post, presentation, or campaign asset, these standards are the foundation for all ºÚ¹Ï³ÔÁÏÍø communications.

How They Work Together

ºÚ¹Ï³ÔÁÏÍø Brand Guidelines are the foundation (always required). The Spartan Edge is a campaign layer that builds on the core brand. All Spartan Edge materials must follow both sets of guidelines. If you’re unsure which guidelines apply to your project, start with the ºÚ¹Ï³ÔÁÏÍø Brand Style Guide or contact University Marketing and Communications for guidance.

Primary ºÚ¹Ï³ÔÁÏÍø Brand

These standards are the foundation for all ºÚ¹Ï³ÔÁÏÍø communications.

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Spartan Edge Campaign

Use these guidelines in addition to the core ºÚ¹Ï³ÔÁÏÍø brand standards when developing Spartan Edge materials.

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ºÚ¹Ï³ÔÁÏÍø Online Brand

Use these guidelines for ºÚ¹Ï³ÔÁÏÍø Online Brand in addition to the core ºÚ¹Ï³ÔÁÏÍø brand standards.

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